I have always been asked this question: What does Crexia mean? Now and again, I write this post in my head, but never get a chance to publish here. Well, until now!

For a start, Crexia is a Social Media in HR Conference business. I started it as a Talent Search and Employer Brand venture back in 2008. Today, it has evolved into a Social HR events and content company. And the evolution is ongoing, as all businesses in the new economy.

So, what does Crexia mean? I’d provide some answers and insights below, and feel free to connect with the meaning that suits your imagination.

Corporate Branding

I registered the domain name crexia.com in 2004. Yes, back then I was messing around with domain names and thinking of what a future company might be called. I wanted something short, simple, smart – without an immediate meaning; something that doesn’t specifically say what a company does; a versatile name and that is potentially potent.

Family Reference

I didn’t quite think about this when it the domain was registered, but probably considered a strong personal element when I decided to set up a company in that name. My mum’s name is Christine Okezie, so when planning to take that leap into running a business, I went for Crexia – which could create the combo of Chri Zie = Crexia.

French Connection

The domain name was registered while I lived in France. Hence the logo has always had something ‘French’ about it. A lot of people have asked if the name is French, even during some client pitches in the past. The funniest reference to the logo and its identity was when I asked a UK creative chap what he thought about the logo, and he just gave one word: ‘Foreign’. Yes, I walked right into that one!

Sardinian Meaning

Something in 2009, I started doing some more research about the word Crexia, and behold, it does have some ancient meaning in Sardinian language, spoken in the Island of Sardinia, Italy. In its form, the word ‘crexia’ relates to ecclesia, chiesa, igresa, which all means ‘church’. In a way, this meaning becomes more interesting the last 2 years, as we now bring people together via meetings and forums to discuss topics, albeit subjects definetely NOT of religious nature.

Phillipino Nickname

Like I found out in 2010, Crexia is also a popular nickname in Phillipines, when I embarked on trying to claim the twitter handle @crexia – a story I documented last April, on How I Acquired a Twitter Username. That was an interesting revelation, but I never found out its meaning in Tagalog.

So, there you go – the reasons are out there, both intentional ones and ones I learned along the way. I will be interested to learn how others, esp small business owners choose a business name and set about to create a brand around it.