Alec Brownstein, who is now senior copywriter at Young & Rubicam (Y&R) New York wanted to work with any of 5 different Creative directors in some top Creative agencies. He googled their names and realized there was no sponsored links related to these names and decided to buy Google Adwords for those names / phrases – total cost was $6.
When those guys google there name (who doesn’t these days), they saw the ad, clicked on and learnt more about Alec and his intereste in working with them. Eventually, he was offered jobs by two of the 5 persons, and he accepted the offer from Ian Reichenthal and Scott Vitrone.
The video below describes the process he used and the experiment.