Social Employer Websites: Marussia F1

David Henry, VP Marketing UKIE at Monster was a key speaker at #SRCONF last week, where he shared a lot around Social Employer Website, showcasing the Marussia’s F1 case study.

This project demonstrated how a “smaller” F1 company is getting its message across within the big money F1 industry, but it also highlighted Monster’s own strategy to provide solutions to a wide range of organisations.

The Marussia F1 recruitment messaging incorporates a really smart Employer Website (build by Monster), with a lot of rich content – media, text and videos, that attempts to engage the best talent globally, and attract them to Marussia F1.

The careers website had “cool jobs” at the top, lots of images, Marussia’s twitter feeds and nicely embedded YouTube Videos.

Marussia F1 also engaged with potential candidates on Facebook and shared jobs across several social media channels, including YouTube. When you watch the YouTube video below, by Timo Glock, an ad loads with a call for action to click and apply for cool jobs at Marussia.

David shared the results of the Marussia F1 campaign by Monster, during his presentation.

As a new entrant to the F1 world, Marussia is competing for talent along with other well established F1 brands. So in order ton attract the best engineers, aerodynamics specialists, CAD designers and other highly technical and hard to fill roles, it is compelling that Marussia demonstrates its employer brand / EVP.

That is why the recruitment project have combined intuitive sourcing strategies and creative and engaging content, to find the best talent.