Mashable recently posted an infographic presenting how recruiters use social networks to screen candidates. While it’s not surprising 91% of recruiters reported using social media to screen candidates, I was surprised to find that 69% of recruiters have rejected a candidate based on what they found. (For a famous example of this, read about the “Cisco Fatty Paycheck” story.)
This high rejection rate may be because more recruiters looked up potential employees on Facebook than on Twitter or LinkedIn and Viadeo. The largest reason given for rejecting an applicant was lying about qualifications, and not posting inappropriate comments or photos, which is something more applicants fear.
On the flip side, 68% of recruiters reported hiring a candidate based on what they found on social networks. The largest reason given for this was that their candidates projected a positive image of themselves on social media.
Putting this together, it is clear why potential employees would try to project a positive image of themselves on various networks, but taking this too far can lead to being dismissed for lying about qualifications.