Twitter is often considered a valuable resource for those searching for a job. It can be just as beneficial to recruiters. However, it can be difficult to filter through the noise in order to find the right candidates for the right jobs. Instead of waiting for potential applicants to find you, consider using Twitter chats to identify them.
I can personally attest to the success of using Twitter chats to find potential employees. I participate in #cmgrchat (a Twitter chat for Community Managers) most Wednesdays at 2pm EST. I even joined this chat before I was an official Community Manager, because I was looking for a job. After participating in the chat for a few weeks, the moderator of the chat sent me a message saying she wanted to interview me for an internship, which I was offered shortly after.
Twitter chats show knowledge
Most Twitter chats follow a pretty standard format. They typically last about an hour, and a host/moderator will ask 6-10 questions around a central topic. Throughout the chat, participants will ask side questions and engage in sub-conversations. The main questions asked by the moderator are a great way to identify key players. By sorting through peoples’ answers to the questions, you can discover people knowledgeable about that topic. Look at whose answers are getting the most retweets, and who is sharing links to blog posts they have written about the topic. You are basically getting to sit-in on a public interview with an applicant.
Twitter chats show people skills
Many times, recruiters will take a candidate to lunch in order to evaluate them. What many job applicants forget is that every part of this lunch is taken into consideration, including how you treat the server. The same lessons apply to how you treat people in a Twitter chat. These chats attract Twitter veterans, as well as people who have just joined the platform. Too often, these newcomers are ignored. Take a minute to notice who is treating them respectfully, greeting them, and answering their questions.
What Twitter chats should I participate in?
As Twitter becomes more popular, Twitter chats are growing at an exponential rate. Some, like #BlogChat, have been around for a very long time and have become so large that it can be difficult to follow real conversations. (It’s just a lot of noise.) Try joining a smaller community first, where you can easily pick out the thought leaders. As I mentioned earlier, #cmgrchat is great for current and budding Community Managers. Many other chats exist for specific careers. (#pr20chat is great for those who are in public relations.) There are also general Twitter chats for job hunting. #JobHuntChat is one of my personal favorites, commonly known as the first Twitter chat for job searching.
Here’s a list of five of the best Twitter chats for job hunters. Another great chat to consider is #TChat, which is a conversation centered around identifying talent. These chats are bursting with eager candidates, so why not join in the conversation?
(If you have never participated in a Twitter chat before, here is a great list of tips for first-timers.)