A recent post on glassdoor.com declaring that “the resume is dead” got me thinking. This post claims that resumes are “inconstantly formatted and fudged professional drivel.” The author claimed that your online presence is now considered your resume. What you tweet, create on Viadeo or share on LinkedIn, is often more important than what you include on a paper resume. Beyond that, job seekers are beginning to create infographics or videos in addition to (or sometimes instead of) their traditional resume. But are recruiters ready for these flashy new presentations?
The most noteworthy case here is Chris Spurlock. Just hours after posting an infographic of his resume on Twitter, it was picked up by Huffington Post College. Shortly there after, Huffington Post hired the college senior majoring in Journalism to be their Infographic Design Editor once he graduated. After news of his success went viral, many sites that turn your resume into an infographic were released. The site Vizualize.Me imports data from your LinkedIn profile and turns it into an eye-appealing graphic.
We’re all used to QR codes being used for marketing purposes, but what about being used for marketing a job seeker? That’s exactly Victor Petit did. Sure, he has a traditional resume, but flip that over and you’ll discover much more about him than you could on paper. See for yourself:
“Hire Me Campaigns”
Perhaps the most involved of these new types of resume is what’s commonly referred to as a “hire me” campaign. Applicants with a desire to work at a specific company try to create buzz for themselves by developing Facebook pages, websites, blogs, videos, hashtags, and encouraging their friends to share them until the company notices. Bianca Cadloni saw a job posting for the PR/Social Media team at Chipotle Mexican Grill and created such a campaign. She started with the twitter handle @HireMeChipotle, which would lead people to the website HireBiancaC.com. The site contains links to her LinkedIn and other social networking accounts, as well as reasons why she wants to work for the company. The site is cleverly titled “will work for guac,” which is sure to get the attention of the hiring manager at the company known for its delicious guacamole.
Do They Work?
It took Chris Spurlock a matter of hours to be noticed by Huffington Post, and a short time after that to be hired by them. In another case study, Braden Young created a “hire me” campaign to work for his dream company, Krispy Kreme donuts. Four hours after the campaign went live he was contacted by the company; three days later he was interviewed, and he now works as the company’s Sales and Marketing Manager. Clearly, recruiters are willing to take “hire me” campaigns and other non-traditional applications seriously. Instead of filing through hundreds or thousands of resumes, why not just wait for the right applicant to make themselves known?
What do you think? Would you be more likely to hire someone who took a creative approach with their resume?