Social Recruiting Conference 2012 came to town on 28th June. It was a day packed with smart people, conversations, learning, videos and tweets. Here is the #SRCONF 2012 video below.
The first two presentations in the morning have both highlighted video as a powerful recruitment tool.
Social Employer Websites – Finding the world’s best talent
David Henry of Monster started the day for us by sharing with us their work with the Maruissa Formula 1 team.
Their campaigns to find people with very niche skills to do #cool jobs has taken them to Twitter and Facebook, via YouTube.
Here are the results:
The results of Monster’s campaign for Marussia F1 #srconf twitpic.com/a1ecof
— UK Sourcers Network (@UKSourcers) June 28, 2012
Social Recruiting and Future of Employer Brand Ambassadors Jean-Marc Mickeler of Deloitte France described their success making videos with their recent hires. You can view some of them on their YouTube channel. We also learned about Deloitte’s talent ambassadors:
Superb overview of how deloitte identifies & use it’s EB ambassadors , toolkit, onboarding & evaluation! Engagingstart to #srconf — charu (@cm_charu) June 28, 2012
V interesting @Mickeler of #Deloitte says employee evangelists give you credibility to be the promise you make to prospective emps #srconf — Claire Faulconbridge (@DB_Rec_Claire) June 28, 2012
Social Recruiting: Making the Most of your Professional Network
After that we heard from Pete Crosby of Viadeo. A global professional network that has in the region of 45 million members globally, 10 million of those in Europe.
Viadeo members #srconf twitpic.com/a1f39d
— UK Sourcers Network (@UKSourcers) June 28, 2012
Viadeo has recently launched Company Pages and an advertising platform. If you do a lot of hiring in Europe then it might be time to take a look.
At @Staffgroup we use @viadeo for the French market and it works really well for us. Very different to LinkedIn and Xing. #srconf
— Glenn Southam (@GlennSoutham) June 28, 2012
Social Recruiting on Facebook (Case Studies & Candidate Experience) Next we moved the conversation onto Facebook with a panel session. We had expertise from Stephane Le Viet of Work4Labs andSteve Hewitt of Lumesse.
Graduate and diversity recruiting working very well on Facebook according to @work4labs founder #srconf — Romuald Restout (@rrestout) June 28, 2012
One of the main takeaways was that real alumni are gathering on Facebook, where they can be really social, rather than LinkedIn where it’s easy to join a group and never return.
“real alumni happening on facebook not our LinkedIn group” Steve Hewitt #srconf < bound to, #LI isnt social enough!
— Gareth Jones (@garelaos) June 28, 2012
Social Media, Talent Acquisition Strategy and Global Employer Marketing
After lunch we were rudely awoken by the very energetic Matthew Jeffery from Autodesk. Matthew talked to us about the reality of using Social Media to recruit the best.
Autodesk’s Matthew Jeffrey gets the afternoon off to a high tempo start. Good for post lunch lull. Good work #SRCONF
— Chris Le’candHarwood (@ChrisLCH) June 28, 2012
No one has mastered the new recruiting via @matthewjeffery #srconf
— Vic Okezie (@vicokezie) June 28, 2012
Matthew Jeffery introduced us to the term “pactive” candidate. This is the notion that even passive candidates can be made active if you present them with their perfect job at the right time in the right way.
Pactive candidates: passive until you hit the magic button and BOOM you activate them @MatthewJeffery #srconf
— BRSGlobal (@BRSGlobal) June 28, 2012
Candidate Resourcing via Talent Communities Nicky Bizzell of then shared some of her experiences at Eversheds with us.
Eversheds are one of the largest law firms – 45 offices across 28 jurisdictions. They recruit about 620 people per year. #srconf
— UK Sourcers Network (@UKSourcers) June 28, 2012
Eversheds are seeing that more of their grads are not on Facebook. They are where the people who they aspire to be are – LinkedIn. #srconf
— Glenn Southam (@GlennSoutham) June 28, 2012
Nicky Bizzell showing how Eversheds trainees twitter account was set up and managed #srconf
— Vic Okezie (@vicokezie) June 28, 2012
#srconf Great tips from Eversheds Nicky re: Referrals and Graduate schemes to take away for our organisation
— victoria walsh (@vwalsh85) June 28, 2012
Social Talent Pool – A Legacy for London 2012 Employees Next we were given a fascinating insight into the recruitment behind the Olympic Games that are due to start in London in just a few weeks.
LOCOG – 48 hours after Games finish, employee contracts are terminated and they are redundant – brilliant talent pool for businesses #SRCONF
— Jobsite UK (@JobsiteUK) June 28, 2012
Rob Clarke from LOCOG really captured the challenges and thrills of recruiting for London 2012
Emotion meets sports meets recruiting #srconf rob clarke presenting now.
— Tim Oliver Pröhm (@FlexBase) June 28, 2012
Social Recruiting as an Integrated Employer Marketing Campaign In light of recent challenging events for RBS, Anydy Taylor received a lot of questions about maintaining employer brand during tough times.
“Come and fix the bank” is one of the RBS call to actions. It works. #srconf
— Glenn Southam (@GlennSoutham) June 28, 2012
Andy also openly shared a lot of examples of what RBS are doing with Social Media and where they are getting success.
Infographics and short videos are very popular content for RBS – Both are very easily digestible #SRCONF
— UK Sourcers Network (@UKSourcers) June 28, 2012
Talking about Hiring Managers at RBS creating their own social recruiting campaign landing pages. All very ‘real’. #srconf
— Stuart Jones (@OmniStuart) June 28, 2012
You can also see this write up of Andy’s presentation from Recruiter Magazine – IT problems at RBS are recruiters’ silver lining.
An ITV Social Recruiting Success on Twitter
Miranda Wayland, Diversity Manager at ITV and Mark Rice of andsome shared with us the exciting journey that their internship had taken. From a scheme that hired the nieces and nephews of those in the business, to a scheme that now finds young people who are really passionate about working in television and gets them involved. The way ITV recruits interns has come a long way in a short time. In the process they have generated a lot of good will and excitement on Social Media.
What I think struck most people was the sheer effort involved in this kind of undertaking;
ITV Experience case study shows that you need to commit time and effort to manage communities. Worth doing. #SRCONF
— Chris Le’candHarwood (@ChrisLCH) June 28, 2012
ITV talked directly to everyone who mentioned ITV on Twitter & FB. #humanisation #srconf
— Stuart Jones (@OmniStuart) June 28, 2012
ITV follow back on Twitter. Why do so many recruitment related accounts not do this? #srconf
— UK Sourcers Network (@UKSourcers) June 28, 2012
Creating a successful Social Recruiting Strategy Our final session of the day was a panel comprised of Matthew Jeffery of Autodesk, Andy Taylor of RBS and Charu Malhotra from Unilever. This quote sums up its finding quite succinctly.
Has the penny just dropped at #srconf “you need a recruitment strategy not a social recruitment strategy”
— Phil Hutchinson-May (@fmcgcentral) June 28, 2012
The overriding consensus was that you have to get your recruitment strategy in order first. Know your hiring needs, know the market and then figure out if and how Social Media needs to be part of the mix.
The day has prompted some great content already.
Video: #SRCONF In London, 2012 – By Mona SzyperskiB
Blog: Social Recruiting Conference London #SRConf – by Lilian Mahoukou
Blog: Recruiters can literally make or break a company – by Katrina Collier
Photos: SRCONF 2012 London – on Flickr
Let us know if we’ve missed anything!
Thank you so much for the mention Katharine, it’s very much appreciated!