There is a conversation going on here on the future value of Twitter as a Job Board. I must admit, that the idea of Twitter becoming the future of job boards haven’t really crossed my mind.
Yes, I strongly believe and I am in favour of the use of Twitter as a sourcing tool to attract candidates. Yes, I have worked with a client that now gets some good candidates via their twitter feed, and also source for candidates via Twitter.
Also, I do acknowledge that job boards, as we know it, does serve their own purpose in the job search and talent sourcing paradox.
However, the single thought of a social media application taking over that actual ‘job boards’ process is mind boggling. Depending on which aisle of the job boards debate one is, it could potentially mean that companies will consider ditching posting jobs in jobsites, but instead feed their jobs directly into a a social media application, like Twitter and maybe track this via an ATS.
I am not on the side that screams – Death to the Job Boards. Not only because I have found them useful in my previous career, but I also see that somehow they have been the norm for many job seekers in the Job search dilemna.
But when you think of it – before the evolution of job boards (back in the ’90s), people used to search for jobs and companies attracted candidates via a different method. Yes, we know how. And then, job boards grew over the last decade – with their fanciful revenue strategy. Things are changing.
With social media and the chatter on Twitter and the very engaging audience theirin, directly posting jobs from company’s website will continue to be a viable norm, but the focus as have been highlighted will shift to being able to track the ROI on Twitter, from job posting to talent hiring.