Matthew Jeffery (Autodesk) joined us for a quick interview about his thoughts re SRCONF. Matthew did the interview just a few minutes before going on stage to present. Watch below:
Lisa Scales, Co-founder at TribePad talks about TribePad, Social Recruiting and #SRCONF in the video below. TribePad is an award winning next generation recruitment platform that gives your organisation the most powerful tool in the market to manage your own recruitment processes from beginning to end and recruit the best talent for your organisation.
TribePad is a sponsor of #SRCONF 2012, and Lisa has attended our last 3 events in London 🙂
So it is the British Grand Prix weekend – oh what a wet one it could be. Today, Marussia F1’s new Social Media Driver will be actively engaging with fans via Marussia’s social media channels.
In case you missed, Monster worked with Marussia to run a Social Recruiting Campaign in order to attract and hire a Social Media Driver for Marussia.
At #SRCONF 2012 last week, David Henry of Monster talked a bit about the campaign, and showed us videos of some applicants. They received a lot of applications, and the campaign went viral. The video (at the moment) has been watched over 21,000, which obviously brought a lot of visibility to Marussia F1 as a brand for candidates to consider career opportunities with.
Marussia F1 eventually hired Ailish Clarke, whose application video is embedded below. Welldone Ailish, and hopefully it will be a fun-filled weekend as a Social Media Driver for Marussia F1.
Some of the shortlisted applications for the Social Media Driver include:
Has his own blog and website dedicated to motorsport, regularly tweets on F1 weekends. He wants to be at the heart of F1 and thinks SMDriver would be a good place to start.
Creates his own commentary on F1 races in videos such as: http://youtu.be/vy4fpWAqTYE
http://twitter.com/#!/@kellyashbridge: Has a blog about social media and F1 and has done several interviews with names in the F1 industry.
http://twitter.com/#!/@rachelclarkef1: Created a pinterest board around #SMDriver showing pictures of the hashtag from around the world. Also blogged about SMDriver from her tumblr.
http://twitter.com/#!/@drew_harding: Created @SMDriverF1 with which to contribute to conversation on Twitter and an SMDriver website. Also created an SMDriver Pinterest account which included some pictures he created like an F1 car steering wheel with social media buttons.
http://twitter.com/#!/@GraceF1Fanatic: Writes an F1 blog and did posts around SMDriver, got 300 views in 4 days.
http://twitter.com/#!/@slywheel: Kept up a constant stream of tweets and chatter using the hashtag for the duration of the competition – kept people talking about it, asked F1 related questions, generally kept the promotion in the eyes of F1 fans. Has also created a podcast mentioning the promotion. http://bit.ly/KnXYWb
http://twitter.com/#!/@Baggies20: Created a YouTube video about his thoughts and opinions on the Monster – Marussia partnership and talks about why he should be the next SMDriver. http://youtu.be/US_rLY_PfL4
http://twitter.com/#!/@LukePlastow: Really creative video about why he should be the next SMDriver – made us laugh. http://youtu.be/H8GvtRU5iWU
http://twitter.com/#!/@F1_Obsessive: Talks about what she’d do if she was Marussia’s SMDriver in her blog and created a lovely picture of an F1 car out of words describing what it takes to be an SMDriver.
http://grindsmyf1gears.blogspot.co.uk/p/if-i-was-marussias-smdriver.html and http://yfrog.com/5x7v7yj
Viadeo is a professional social network with over 45 million members. Members use Viadeo to increase their business opportunities, improve their visibility and their online reputation; and manage and develop their network of professional contacts.
He noted that there are 750 Million professionals globally; whilst there are 3 Billion working in the world. Of the 750 Million people, approx. 250 million are using some kind of Professional Social Network. A large number of those professionals are in the UK and the US, but in terms of growth, they are in the emerging markets.
Hence for the last 3.5 years, Viadeo have focus on the BRIC and other emerging economies, and are number 1 in China. Pete shared that 8% of their database are paid members and compared to LinkedIn’s 0.2%. During the presentation, Justine Fayet of EADS came on stage to show some of Viadeo’s employer branding and hiring tools that they use to attract talent across Europe.
Pete also mentioned the Viadeo Company Pages, which is recently launched. Several brands have signed up and create unique careers pages for their organisations. Viadeo’s own company page is shown below, including an a video introducing the tool.
David Henry, VP Marketing UKIE at Monster presented at #SRCONF last week, where he shared a lot around Social Employer Website, showcasing the Marussia’s Formular 1 case study.
I thought it was a brilliant story, especially as it demonstrated how a “smaller” F1 company is getting its message across within the big money F1 industry, but also it highlighted Monster’s own strategy to provide solutions to a wide range of organisations.
The Marussia F1 recruitment messaging incorporates a really smart Employer Website (build by Monster), with a lot of rich content – media, text and videos, that attempts to engage the best talent globally, and attract them to Marussia F1. The careers website had “cool jobs” at the top, lots of images, Marussia’s twitter feeds and nicely embedded YouTube Videos.
Marussia F1 also engaged with potential candidates on Facebook and shared jobs across several social media channels, including YouTube. When you watch the YouTube video below, by Timo Glock, an ad loads with a call for action to click and apply for cool jobs at Marussia.
David shared the results of the Marussia F1 campaign by Monster, during his presentation.
Whilst these numbers may appear to be low volume, the point to note is that the roles Marussia F1 are hiring for are very hard to find and indeed difficult fo fill.
Besides, Marussia is competing for talent along with other well established F1 brands, so it is compelling that Marussia demonstrates its employer brand / EVP, and in this case they have used very creative and engaging content, to find the best talent.